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Inside the studio

From concept
to clean.

A disciplined, creative process that turns real cleaning problems into simple, durable tools.

01Watch it happen

The drawing board,
live.

Every product starts here: on paper, at the end of a pencil, usually late at night. Watch a few ideas take shape, get questioned, get crossed out and get drawn again.

Use the lines under the board to turn the page.

draft 1 of manytoo uprightagain.grip: feels rightlighter?rounder ends?02:14draft 2or?fits the handshorter?03:52ideas, night oneheavynotoo widethis one!where it startsgrown, not drilledsprings backHevea brasiliensis
Live from the drawing board

02The six stages

From blank page
to finished brush.

Every stage happens in house, and every design goes through all six. Some take weeks. Some take years.

01

Listen

Every brief starts with a real job: a floor, a coat of pet hair, a wet yard, a tired hand. We ask questions before we draw a line.

02

Sketch

Dozens of ideas go onto paper before one is chosen. Most are crossed out. That is the point.

03

Shape

Form, balance and grip are refined, view by view, until the design feels right in the hand and is ready to be made.

04

Prototype and test

Real prototypes are tested on real surfaces: carpet, tile, pet hair, wet and dry. What fails goes back to the drawing board.

05

Prove

Every design is measured against strict standards for durability and hygiene before it is approved.

06

Hand over

Approved designs go to Sweepro Manufacturing in Sri Lanka, our own family factory, for production.

A Sweepa rubber broom in use on a wooden floor

© 2026 Sweepro Group International. All rights reserved. The photographs and designs on this page are protected by copyright and may not be copied, reproduced or reused, in whole or in part, without prior written consent.

03Engineered for real life

Designed for the floor,
not the showroom.

We design products that work in real homes, on real floors, in real weather. Every stage of our process exists to find the flaws before a customer ever could.

That is why a Sweepa feels right the first time you use it, and still feels right years later.

Talk to the studio

Have a problem
worth designing for?

Bring it to the studio. We will ask a lot of questions, and then we will start sketching.